WE TELL A LOT OF STORIES: YOURS
ORDINARY STORIES DO NOT EXIST
NOT FOR A TARGET, BUT FOR AN AUDIENCE
TELL YOUR STORIES!

Our services

What

Each enterprise, association and organziation has its own history, made of many little or big adventures that excite the people involved and push them towards the future.

Our “storytelling” tells the stories that made your history important, creates a bigger audience for it, involves the audience and helps them to become a real partner for your adventures.

We describe ourselves as “communication tailors” as we tell stories customized on your needs and with the most suitable tools to reach your objectives.

WE TELL STORIES, NOT FAIRY TALES

Our services

Why

Behind the project of an enterprise, an association or any new organization there are always human and professional assets that often is not revealed. Dreams, ideas, passions that give importance to each aspect of your work. Thus, we think that “there is no ordinary story”.

We want to get excited with you because we know that excitement only is able to persuade others. We want to tell the passion that twinkles in details.

IF YOU TALK ABOUT YOUR PRODUCT, YOU ARE ONE AMONG MANY.
IF YOU TALK ABOUT YOUR PASSION, YOU ARE UNIQUE AS UNIQUE IS WHAT YOU DO

Our services

For whom

We never address a target. We do not sell a product. We have experiences, we tell adventures.

This way creates passion and loyalty: it creates an audience, attracted by the excitement and enthusiastic for the authenticity of what they hear.

External communication: it is necessary to show to the audience the world created by your brand and its culture, to make them have some experiences and to be inspired. How? Think about your history as a TV show whose script is written with many tools (blog, videos, social networks): a great adventure that enagages and creates an audience.

Internal communication: it as important as the external one. The strenght of an enterprise is its team. Your employees need to feel that they belong to something bigger than them, to which they can participate personally. A type of communication based on information transfer through hierarchy only is not sufficient anymore and sharing and participation are required

CREATE YOUR AUDIENCE

Our services

How

You have already all what you need to tell a story: the main characters (you and your passion) and sound topics (your work and your products). Your story has the only drawback that it cannot be told by itself. It needs someone to tell it.

WE KNOW HOW TO DO IT.
How? We have an original method for you right here...

the Ways! method

The emotion originated from something genuine and the reportage of your enterprise

We love the adventurous reportage style: the live recording, the emotion originated from something genuine told in an elegant way.The emotion due to something authentic which is made into words, photos, videos and graphics. We tell stories about quality and passion: an amazing adventure, despite adventure does not mean improvisation. It is a great journey to make together, step by step.

How do we make it?
1

To imagine with you: goals

The first step is to meet and to get to know each other. Then,

  • we define together the communication needs and
  • we establish your goals and the steps needed to reach them.
2

To think with you: strategy and planning

The second step is to write down an action plan. We wil work together to:

  • Evaluate the most suited storytelling device to achieve your objectives (either of the tools available from articles, sequences of microvideos, photos, animation clips to storytelling with data or all of them combined together).
  • Choose the most effective tool for disseminating the content: a website, blogs, social medias (or even classic media, such as radio, TV, printing). Issuing of publications and content to provide for events and PR agencies.

We are ready for unexpected events to happen just because we plan everything in detail from the editorial plan, the steps, the schedule and the release date to the explanation of the budget.

3

To live with you: the reportage of your enterprise

The best part of it. We live your adventures with you to customize a storytelling around you. Curiosity, creativity, attention to detail to tell the signature features of your work.

4

Release & Sharing

Do not worry: we take care of internal and external dissemination of the final content according to the shared strategy.

5

Analysis and adjustments

We never say goodbye.
We remain available for a first analysis of the results and for any adjustments. This is meant to help you achieve your objectives clearly and effectively.

blog

4 articoli

Andrea Avveduto

He was born in Novara and is a journalist and writer. In 2010 he lived in Jerusalem for three years and since then the Middle East is his favourite place for gathering stories to tell.

Maria Acqua Simi

She is a journalist and a writer from Cremona. She worked for the Italian newspaper “Libero” before becoming an envoy and the responsible of Foreign Affairs at the newspaper “Giornale del Popolo” in Lugano, Switzerland. She is married to a man from Bergamo and this is also a good story.

Emmanuel Exitu

He is a writer and screenwriter, documentary and director from Bologna, who now lives in Rome. He was the story editor of 12 miniseries for the Italian TV channel “Rai Uno” and wrote a movie, "The Kings’ Star". In Uganda, he shot the documentary "Greater" that was chosen by Spike Lee as the winner of the contest for young talents in Cannes.

WIP Italia

WIP Italia is a well-known digital agency based in Milan that has been active since 2003 with 20 "full creative technologists" committed to create a dialogue between technology and creativity when developing a solution for their clients. It offers support in terms of strategies, concepts, design and development of online communication and retail projects. Among its clients it counts many MNCs and large Italian companies.

Viale Monza, 1 - 20125 Milano

Tel 02/26306344 - 02/2590812 - 02/2563141

Fax 02/26306780

E mail info@waystellers.com

P. Iva 09766990965 – Cap. soc. € 10.000,00 i.v.